The North American International Auto Show (NAIAS) is an annual auto show held in Detroit, Michigan, at TCF Center. The show was held in January from 1989 to 2019 (for 31 years), but will be held in June from 2020 onwards. It is among the largest auto shows in North America.UPI says the show is "regarded as the foremost venue for [car] manufacturers to unveil new products".
In 1899, William E. Metzger helped organize the Detroit Auto Show, only the second of its kind, after the 1898 Paris Auto Show. An auto show was held in Detroit in 1907 at Beller's Beer Garden at Riverside Park and since then annually except 1941–1953. During the show's first decades of existence it portrayed only a regional focus. In 1957 international carmakers exhibited for the first time.
In 1987 the Detroit Auto Dealers Association (DADA) proposed it become international. The members of the DADA went to places such as Europe and Japan in the attempt to convince those unveiling their new brands or vehicles in those countries to bring those unveilings to the North American Auto Show. That attempt proved to be successful; the North American Auto Show was then renamed the North American International Auto Show in 1989.
Hosted in Detroit, Michigan, for over a century, since 1965 the show has been held at Cobo Center, where it occupies nearly 1 million square feet (93,000 m²) of floor space. Prior to being held at the Cobo Center, the show was held at other well known places in the Metro Detroit area, including the Light Guard Armory, Wayne Gardens pavilion, and Michigan State Fairgrounds.
Record attendance was in 2003, with 838,066 attendees. In 2009, attendance had dropped to 650,517. In 2016, there were 815,575 in ticketed attendance, after reaching 803,451 in 2015.
Audi, BMW and Mercedes-Benz were not present at the 2019 edition, following recent absences of other luxury manufacturers like Porsche, Jaguar, Land Rover and Volvo. In July 2018, the Detroit Auto Dealers Association announced they would move the show to downtown Detroit in June 2020, adding outdoor displays and on-road vehicle demonstrations with the better weather.
The NAIAS is the only auto show in the United States sanctioned by the Organisation Internationale des Constructeurs d'Automobiles. Over 800,000 attended during the days the show was open to the general public in 2018. It is estimated that the show generates a revenue of over $500 million to the local economy. The show begins with press preview days, industry preview days and a charity preview event. The charity preview raises money for local children's charities. In 2004 and 2005, the charity preview attracted 17,500 people at $400 a ticket and raised $7 million in total. 2006 was the sixth consecutive year the charity preview event raised over $6 million. 35,711 tickets were sold for the industry preview representing people from 24 countries in 2005 and 6,897 credentialed press from 63 countries.
Two major awards are presented at the auto show: the EyesOn Design Awards for Design Excellence, and the Car, Truck, and Utility of the Year Award, which was founded in 1994. At the North American Car, Truck and Utility Vehicle of the Year awards, awarded in the preview period of the auto show, around 55 automotive journalists serve as judges. They evaluate "value, innovation, design, performance, safety, technology and driver satisfaction."
EyesOn Design Awards for Design Excellence
Car, Truck, and Utility of the Year Award
The 2020 show will move from January to June, in hopes of attracting more visitors and adding outdoor events. The Wall Street Journal described the move as a "boon" to Detroit, with the city prepping exhibition space for the riverfront with plans for an "auto plaza" around Woodward and Jefferson avenues.
The 2019 show ran from January 12 to January 27 at Cobo Center and opened with the lowering of a 2020 Shelby GT500 from the Cobo Center ceiling. 30 cars launched in the previews, down from 69 in 2018. Among various cars, it displayed new versions of the Kia Soul. Other major attractions included the 2020 Shelby GT500.USA Today noted that Chevrolet, Ford, Honda, Jeep and Toyota were all re-introducing discontinued models at the show with the media previews, for example the Toyota Supra and midsize Ford Ranger. Virtual reality displays were utilized by several carmakers. A number of protests took place outside the event regarding Ford's environmental record and GM layoffs.
At the show, Ford Motor Company and Volkswagen Group announced a global alliance to collaborate on commercial vans and mid-size pickup trucks, and potentially share EV and autonomous vehicle technology in the future.
The 2018 show took place January 20 to 28 at the Cobo Center. It ran from January 14 to January 28. The press preview was extended by one day and the second edition of Automobili-D was extended by three days.
The Washington Post reported that the fastest cars at the 2018 auto show included the 2019 Acura NSX, the 2019 Dodge Challenger SRT Hellcat Widebody, the 2019 Nissan GT-R, the 2019 Alfa Romeo Giulia, and the 2019 Corvette ZR1.
The 2017 show ran from January 9 to January 22. Automobili-D, a exposition dedicated to automotive autonomy and mobility, ran in conjunction with the show on January 8–12. Sam Slaughter served as chairman.
The 2016 show ran from January 11 to January 24. The show drew 5,068 credentialed members of the media from 60 countries during the media preview, with the industry preview afterwards drawing 39,788 visitors from 25 countries and 2,000 companies. Among celebrity visitors was Barack Obama.[111] The first day saw the debut of models like the Lexus LC 500, the new Pacifica minivan, and an Audi hydrogen concept car.[112]
The 2015 show ran from January 12 to January 25.
The 2014 show ran from January 13 to January 26.
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