Busch Gardens Williamsburg (formerly known as Busch Gardens Europe and Busch Gardens: The Old Country) is a 383-acre (1.55 km2) theme park located in James City County, Virginia, United States. Located about sixty miles (100 km) northwest of Virginia Beach, the park was developed by Anheuser-Busch (A-B) and is owned by SeaWorld Entertainment. It opened on May 16, 1975, adjacent to Anheuser-Busch's brewery and near its other developments including the Kingsmill Resort complex.
The park is themed around various European countries and as such was originally called Busch Gardens: The Old Country. In 1993, the park was renamed Busch Gardens Williamsburg before briefly being named Busch Gardens Europe in 2006 until it returned to the Williamsburg name in 2008. Similarly, its sister park in Florida was originally called Busch Gardens: The Dark Continent until it was officially renamed Busch Gardens Tampa Bay until a brief switch to Busch Gardens Africa from 2006 to 2008. In 2015, the estimated attendance of 2.78 million makes it the twentieth most-visited park in the US.
In addition to its landscaping and European theme, Busch Gardens is widely known for its roller coasters, including Griffon, Alpengeist, and Apollo's Chariot, which won No. 4 best steel coaster in 2012 from the Golden Ticket Awards.
Beginning in the early 1970s, the Busch Gardens theme park was developed by Anheuser-Busch (A-B) as a portion of the company's development investment in the Williamsburg area, which grew to include a brewery, the Kingsmill Resort, as well as residential and office properties. It opened 44 years ago in 1975 as Busch Gardens: The Old Country.
The St. Louis-based brewer invested in the area following negotiations held between August Busch, II and Winthrop Rockefeller, who was both governor of Arkansas and chairman of Colonial Williamsburg in the 1960s and 1970s. (Water Country USA, a local water park, was acquired by A-B in the 1990s, and added to the company's theme park activities, which include a number of SeaWorld properties in other states as well).
In the last part of the 20th and early into the 21st century, as a brewer, A-B found itself competing in an increasingly global market. In 2008, after initially resisting an unsolicited stock bid, A-B announced it had reached an agreement to be acquired by the even larger Belgium-based InBev. The newer owners announced plans to sell-off the portions of A-B activities which were not part of the core beverage business as it worked to reduce debt incurred to fund the acquisition.
The Blackstone Group was selected in late 2009 to acquire and operate the 10 former A-B theme parks, including two in the Williamsburg area. In July 2010, the adjacent Kingsmill Resort was scheduled to be acquired by Xanterra Parks and Resorts, a company owned by Denver-based Phillip Anschutz.
The park features a combination of roller coasters and Broadway-style shows. The park is broken into "countries", each having its unique style of food and music. The rides in the sections of the park are also themed to the country that they are located in.
Jack Hanna's Wild Reserve houses a variety of wild species including gray wolves and bald eagles. Busch Gardens is partnered with SeaWorld (also owned by SeaWorld Parks and Entertainment) in the SeaWorld and Busch Gardens Conservation Fund, which offers guests the opportunity to contribute to wildlife conservation. The Rhine River Cruise's boats are battery powered to cut back on power generation and prevent water pollution. In addition, Busch Gardens and Water Country USA both use insects rather than pesticides in the parks' commitment to organic gardening. All brochures, maps, show guides and all paper products in the restrooms are made from recycled material.
Howl-O-Scream, the park's signature Halloween event, began in 1999 and offers more than a dozen attractions featuring vampires, zombies, clowns, witches, and skeletons.
Christmas Town is the park's Christmas event that began during the 2009 season. Several Christmas and winter holiday themed attractions and shows are showcased, including a 50-foot (15 m) Christmas tree called "O Tannenbaum" that lights up in sync to Christmas music in the Oktoberfest hamlet of the park. Each of the show venues from the summer season have a holiday themed show during Christmas Town, ranging from reinterpretations of classic Christmas stories (Scrooge No More), to ice skating (Twas That Night On Ice), to a cappella performances (Gift of Harmony). Many of the flat rides are in operation as well as the park's train, skyride, Mach Tower (reimagined without the free fall drop as Nacht Tower), and (weather permitting) one or two roller coasters, which have traditionally been Verbolten and InvadR since their 2012 and 2017 opening seasons, respectively, though previous Christmas town seasons saw Tempesto, Griffon, and Alpengeist also operate. During the celebration, the park is decorated with millions of lights and dozens of real Christmas trees across the entire park. Shopping and dining are also a prominent part of Christmas Town, with many of the park's restaurants offering food and drinks catered to the season and colder weather. The event usually starts the weekend before Thanksgiving and continues every weekend until the week before Christmas, where it stays open for the rest of December, excluding Christmas Day, until a few days after New Year's Day.
The park is separated into 10 different hamlets, themed to European villages from England, France, Germany, Italy, Scotland and Ireland.
Two attractions provide transportation around the park. The Aeronaut Skyride gondola lift transports guests between the Sesame Street Forest of Fun, Aquitaine and Rhinefeld hamlets; while replica steam trains transport guests between the Heatherdowns, Festa Italia and New France hamlets. The train serves as a convenient way for families with small children to travel around the park together as well as providing an "Old Country" themed method of transportation fitting the park's overall theme.
Banbury Cross is fashioned after England, with stereotypical red telephone booths and common English architecture. Guest Services windows are located next to the turnstiles of the Main gate. A simulacrum of the famous Elizabeth Tower (Big Ben) is the central element of this area. Banbury Cross also includes The Squire's Grill, serving breakfast and lunch, as well as a funnel cake shop, ice cream shop and candy store. The Globe Theatre, a double-sized replica of William Shakespeare's performance home, is the most prominent attraction in the area. In 2014, the theatre was renovated for the purpose of once again holding live performances, including the show "London Rocks" and its 3 season run at the park, featuring puppets, animation and live performances of music from classic British bands, including Eric Clapton, The Rolling Stones, and The Beatles. . For many years preceding 2014, the Globe Theatre’s entertainment line up was limited to 4-D films, including Pirates, starring Eric Idle and Leslie Nielsen; Sesame Street presents Lights, Camera, Imagination!, a 4-D film; R. L. Stine's Haunted Lighthouse; and Haunts of the Old Country. Prior to the 4-D films, the theater hosted a variety of live shows including Mark Wilson's Worlds Greatest Illusions, America on Ice, Hot Ice, Celebrate America and the People's Choice. It currently features a Sesame Street live show, with performers in costume as popular characters.
Heatherdowns is a Scottish hamlet situated at the top of the hill on the path leading from Banbury Cross (the park's English hamlet). Tweedside Train Station offers a 20-minute ride through the park with additional stops in Festa Italia and at Caribou Station, in New France. Tweedside Gifts is located adjacent to the train station. Heatherdowns is also home to the Highland Stables featuring Scottish Blackface sheep, Border Collies and Clydesdales. Guests can interact with the animals and see them in action as they demonstrate their skills during daily demonstrations. Guests can also have pictures with the Clydesdales. Prior to 2010, the stables were home to several of the Anheuser-Busch Clydesdales until the theme park unit of Anheuser-Busch was sold in 2009. Other points of interest include seasonal kiosks for the park's Food and Wine festival (in late spring) and the Summer Nights festival (in summer).
Opened on April 3, 2009, Sesame Street Forest of Fun features four new children and family rides and attractions themed to Sesame Street, including a Zierer junior roller coaster named Grover's Alpine Express, Bert and Ernie's Loch Adventure flume ride, Oscar's Whirly Worms rock-n-tug-type ride, Prince Elmo's Spire shot-n-drop ride a small droptower, and wet and dry play areas. The area also features a stage for the main show "Sunny Days Celebration" and a gift shop. The hamlet also contains the skyride station nearest to the Main Gate. The Aeronaut (first leg) of the skyride departs to Aquitaine, France, while the Zeppelin (third leg) skyride arrives from Rhinefeld, Germany.
Formerly known as Hastings, England, this section of the park was re-themed in 2001 as Ireland, the newest country in over 20 years. This area features Celtic Fyre, at the Abbey Stone Theatre, a celebration of Irish dance. Previously, the theatre housing Celtic Fyre was named the Magic Lantern Theatre and housed some of the best theme park musical reviews in the United States. Shows such as Kaleidoscope, Hats Off to Hollywood, Journey into Music, Stage Struck and Rockin the Boat are some of the names of these productions. Grogan's Grill offers Irish cuisine in this area.
Outside the gateway next to Castle O'Sullivan, the walkway makes a sharp left turn and begins a long, moderately steep climb toward Aquitaine, France. Several animal sanctuaries and two animal performance theaters are situated along this path. Originally named Jack Hanna's Wild Reserve when it opened in 2000, the animal sanctuary was considered its own section of the park, but in 2017 the Wild Reserve was merged with Killarney and renamed the Jack Hanna Trail.
When Italy/San Marco was opened, it completed the outer circle walkway around Busch Gardens. Part of the park's expansion included a high pedestrian bridge across the Rhine River into Oktoberfest, Germany. San Marco is based upon Renaissance era Italy. A prominent feature within San Marco is Da Vinci's Garden of Inventions. This garden features Italian statues and flowers set amid rides based on sketches by Leonardo da Vinci. Also in the area is Ristorante della Piazza, featuring Italian cuisine and allowing guests to watch "Mix It Up." During the summer until 2008, sounds of the Starlight Orchestra could be heard while dining.
Festa Italia is themed around a fair celebrating Marco Polo's return to Italy from his famous visit to China. It contains many of the park's midway games, all with a festival theme. Its attractions are themed around Roman mythology.
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