Valley River Center is a super-regional-class shopping mall located in Eugene, Oregon, U.S. It is the largest shopping center between Portland and Sacramento. The mall features over 90 local and national stores and restaurants. Anchor stores include JCPenney, Macy's, and Regal Cinemas with a vacant anchor last occupied by Gottschalks.
Located on the banks of the Willamette River, the mall is easily accessible by bike and walking paths. Also located near the mall is the Valley River Inn. In 2006, The Macerich Company, the firm managing the property, purchased the property from the previous owner, Grosvenor. On March 12, 2019 it was announced that Round One Entertainment would be opening an amusement center in the former Gottschalks anchor building sometime in late 2019.
In 1979, parts of the movie How to Beat the High Co$t of Living were filmed here.
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